Social Media & Growth Manager

Location: London or Edinburgh

Salary: £28,000 to £35,000 depending on experience

Contract: Full Time

Reports to: Founder & Head of Growth & Operations

Start Date: ASAP

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About Recreation Jewels

Recreation Jewels is one of the UK's fastest growing independent jewellery brands.

Founded in 2023 by Ranee Karmakharm whilst studying at the University of Edinburgh, we've grown from packing orders in a student flat to building a business with a flagship Edinburgh store, headquarters, warehouse, private Charm Bar and a growing online community of over 70,000 people across our social channels.

Our ambition is simple. We want to become one of the UK's leading jewellery brands through exceptional products, unforgettable customer experiences and industry leading content.

Social media has always been at the heart of our growth, and we're now looking for an ambitious Social Media & Growth Manager to help take Recreation Jewels to the next level.

About The Role

This is not your typical social media role. You'll work directly alongside the founder, taking ownership of Recreation Jewels' organic social media strategy whilst helping create content that builds our community, grows our audience and drives sales.

You'll be responsible for planning monthly content calendars, filming and editing engaging short form content, creating high performing paid advertising creatives, organising content shoots and helping tell the Recreation Jewels story across every digital touchpoint.

We're looking for someone who genuinely loves creating content, understands how modern brands are built, and is just as excited analysing the numbers behind content performance as they are creating the content itself.

This is a highly creative, hands on role where no two days are the same. One day you could be filming content in Edinburgh, the next editing Meta ad creatives, planning a new product launch or travelling to a pop up event.

We're looking for someone who thrives in a fast paced environment, takes ownership, enjoys bringing ideas to life and wants to play a huge role in the future growth of Recreation Jewels.

Organic Social Media Strategy & Growth

Take ownership of Recreation Jewels' organic social media strategy across TikTok, Instagram and emerging platforms.

Create monthly content calendars that balance trend led content, founder storytelling, product education, behind the scenes content, launches, customer stories and community focused campaigns.

Stay ahead of trends, platform updates and new content formats, proactively bringing fresh ideas to the team and ensuring Recreation Jewels always feels current.

Monitor content performance, identify opportunities for growth and continuously evolve our strategy based on data rather than assumptions.

Help grow our online community by creating content that people genuinely want to watch, engage with and share.

Content Creation & Video Production

This is a highly hands on content role.

You'll spend a large proportion of your week planning, filming and editing content for both our organic social channels and paid advertising.

Confidently film content independently as well as alongside our founders, team members, creators and customers.

Edit engaging TikToks, Instagram Reels and Meta ad creatives using CapCut, understanding exactly how to capture attention within the first few seconds and maximise watch time, engagement and conversions.

Create content that feels native to each platform whilst maintaining Recreation Jewels' brand identity across every touchpoint.

Regularly create founder content, product showcases, campaign videos, trend led content, behind the scenes moments, educational jewellery content, customer reactions and paid advertising creatives.

Campaign Planning & Creative Direction

Work closely with the founders to plan and execute content around every major product launch, campaign, event and seasonal moment.

Develop detailed content plans before every shoot with clear shot lists, creative concepts and objectives.

Help shape the creative direction of campaigns through brainstorming sessions, mood boards, storytelling ideas and content concepts.

Think strategically about how every piece of content contributes towards wider business goals including brand awareness, community growth and revenue.

Paid Creative

Create high performing video creatives specifically designed for Meta advertising.

Understand the difference between content designed for organic growth and content designed to convert customers.

Continually test different hooks, messaging, editing styles and creative concepts, learning from campaign performance to improve future content.

Work closely with our paid advertising partners to ensure there is always a strong pipeline of fresh creative available.

Community Growth & Brand Building

Help build one of the UK's strongest jewellery communities.

Create content that encourages conversation, sharing and genuine engagement.

Support creator gifting, influencer collaborations, pop up events, product launches and brand activations through engaging content before, during and after every event.

Always think about how Recreation Jewels can become more than a jewellery brand by creating memorable experiences people want to be part of.

Organisation & Project Management

Plan content weeks in advance whilst remaining flexible enough to react quickly to trends and opportunities.

Organise content days, ensuring products, props, locations and team members are prepared before filming.

Maintain an organised content library so assets can easily be reused across organic social media, paid advertising and future campaigns.

Work closely with the wider team to ensure content aligns with launches, marketing activity and business priorities.

Analytics & Growth

We want someone who genuinely enjoys understanding the numbers behind great content.

Regularly analyse social media performance including reach, engagement, watch time, audience retention, shares, saves, follower growth and website traffic.

Identify why content performed well and use those insights to improve future creative.

Report key performance insights to the founders, bringing recommendations backed by data and helping shape future content strategy.

Think like both a creator and a growth marketer, understanding that the best content is both entertaining and commercially effective.

Who We're Looking For

We're looking for someone who combines creativity with commercial thinking.

You naturally think about why content performs well, constantly notice trends before they become mainstream and enjoy turning ideas into reality.

You're confident behind the camera, highly organised, proactive and comfortable taking ownership of projects from start to finish.

You enjoy working in a fast moving environment where priorities can change quickly and you're excited by the opportunity to help build one of the UK's fastest growing jewellery brands.

Most importantly, you genuinely care about creating content that delivers measurable business results.

Requirements

At least two years' experience in social media, content creation or digital marketing.

Excellent understanding of TikTok, Instagram and short form content.

Strong video editing skills using CapCut.

Confident filming content independently and directing others when required.

Experience planning and managing content calendars.

Excellent organisational and project management skills.

Strong copywriting and storytelling skills.

Comfortable analysing content performance and using data to improve future results.

A proactive mindset with the confidence to bring new ideas to the table.

A genuine passion for social media, branding and consumer marketing.

Bonus Points

Experience working for a consumer brand, particularly within jewellery, fashion, beauty or lifestyle.

Experience creating Meta advertising creatives.

Experience working with creators and influencers.

Experience using Shopify.

Experience with photography or basic graphic design.

Location

This is a full time role based in either London or Edinburgh.

If you're based in Edinburgh, you'll work from our headquarters at 44 Hanover Street, located in the heart of the city. Our HQ is home to our content studio, warehouse, private Charm Bar and creative workspace where much of our content, campaigns and product launches come to life.

If you're based in London, you'll primarily work remotely whilst helping us grow Recreation Jewels in one of our key expansion markets. You'll regularly travel to our Edinburgh headquarters for content days, campaign planning, launches and team collaboration. Accommodation will be provided whenever you're working from Edinburgh.

You'll also have opportunities to travel for pop ups, creator events, photoshoots and brand activations across the UK.

What You'll Get

Salary of £28,000 to £35,000 depending on experience.

Apple MacBook provided.

28 days annual leave including your birthday off.

Generous staff discount across Recreation Jewels.

Unlimited matcha, coffee and snacks at our Edinburgh headquarters.

Direct mentorship from the founders with genuine ownership from day one.

Accommodation provided whenever you're travelling to Edinburgh if you're based in London.

Opportunities to travel for pop ups, events and content creation across the UK.

The opportunity to help build one of the UK's fastest growing independent jewellery brands from the inside.